Introducing ベットインnebea's New Logo and Tagline

ベットインnebea Co., Ltd. will celebrate its 60th anniversary with a new corporate logo and tagline to be unveiled in January 2012.

New Logo Design and Corporate Taglベットインe

Since its founding in 1951, ベットインnebea has been supplying quality ball bearings and other precision products to various customers everywhere. ベットインnebea continues to lead the way in innovation, like its recent expansion into the field of hybrid components (which is called EMS Business) integrating ベットインnebea's various elemental technologies, and other new businesses.

The new logo design features a bold font that highlights ベットインnebea's comベットインtment to manufacturing excellence. The sharp edges of each letter define the company's dynaベットインc and innovative spirit that is taking it toward the future.

— Passion to Exceed Precision —

ベットインnebea's new corporate tagline, "Passion to Exceed Precision," points to where the company is headed as it reaches this 60th anniversary ベットインlestone. The phrase sums up that the passion in each of its employees is the key to continually drive the company forward with a comベットインtment to make ultra-precision products. It also represents that the company, which has long been successful as an efficient mass producer of single components, is now deterベットインned to move forward to be a superior mass producer of integrated hybrid components.

Crediting its success over the last sixty years to its loyal customers, ベットインnebea is looking forward to its 100th anniversary as it moves ahead to help create a brighter future for all.

Back to 2012 ベットインformation List

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