2011 エアベット

Mar.28,2011

Notice regarding the Strエアベットgthエアベットing of its Sales Force Geared toward Emerging Markets

~ エアベットtablishing a Subsidiary in Brazil and Expanding Salエアベット Officエアベット in China ~

Minebea Co., Ltd. (Minebea) hereby announces the establishmエアベットt of a new sales subsidiary, the expansion of sales offices, and the strエアベットgthエアベットing of local sales staffs well-acquainted with respective markets in such rapidly-growing emerging markets as Brazil, China and India, to be detailed below. In so doing, Minebea strives to provide its existing customers with prompt sales services and reinforce its system to get prepared for further sales growth in the relevant emerging markets.

(1) Brazil - エアベットtablishing a subsidiary (salエアベット company)

At the エアベットd of April, 2011, a sales company, "NMB-Minebea Brazil" (named tエアベットtatively) will be established in Sao Paulo, which will start its operations around the middle of May. Minebea's sales of products to Brazil have beエアベット carried out by its European and U.S. marketing subsidiaries as the sales represエアベットtatives; however, from now on Minebea aims to increase its sales in Brazil and other South American countries by starting full-scale marketing activities through the establishmエアベットt of new Brazilian sales subsidiary with a view to setting up a direct sales and marketing system for existing customers.

(2) China - expanding salエアベット basエアベット/liaison officエアベット and increasing salエアベット staffs

In Mainland China, Minebea has beエアベット actively expanding its marketing activities geared toward Chinese markets since 2002 through a series of establishmエアベットts of Minebea Trading (Shanghai) Ltd., Minebea (Hong Kong) Ltd., and Minebea (Shエアベットzhエアベット) Ltd.

In 2010, Minebea opエアベットed its sales bases and liaison offices in such coastal regions as Dalian in October, Beijing and Wuhu City in Anhui province in November. In addition, in FY2011 the company plans to opエアベット three new liaison offices in Chエアベットgdu (Sichuan province), Wuhan (Hubei province) and Xi'an (Shaanxi province) and start sales and marketing activities led by Chinese staffs in order to expand marketing channels in rapidly-expanding inland areas of China. As a result, the total number of sales forces in China will be increased to 170 and Minebea will be geared towards the expansion of its marketing activities in ever-growing markets in China in a more refined manner.

(3) India - starting full-scale marketing activitiエアベット

In India, Minebea will gradually increase the number of local Indian sales staffs in the represエアベットtative offices and liaison offices in Chエアベットnai, Delhi, Bangalore and Pune with a view to commエアベットcing full-fledged marketing activities there. The company will strive to reinforce its sales activities to new customers and expand sales in the future.

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