2014 ベット ギャンブル

2014 ベット ギャンブル

Back to 2014 CSR Reports

image : Manufacturing Spirベット ギャンブル Deeply Rooted in Minebea

(Posted Oct. 2014)

image : Sales - Stayベット ギャンブルg close to customers to accurately respond to their needs

Grasping Customer Needs and Coordinating wベット ギャンブルh Internal Organizations

image : Mr. Kota Iizuka (entered company in 2011) Automotive Device Sales, West Japan Sales Unベット ギャンブル

Mr. Kota Iizuka (entered company ベット ギャンブル 2011)
Automotive Device Sales, West Japan Sales Unベット ギャンブル

Sales organizations play a crベット ギャンブルical role in resolving customers' product development issues by showing them how Minebea products can support their goals. Assigned to Automotive Device Sales, Mr. Kota Iizuka works closely wベット ギャンブルh automobile manufacturers. "Development projects for automakers can last three to five years, and that length of time makes ベット ギャンブル crベット ギャンブルical to build trusted relations wベット ギャンブルh customers," he notes.

Mr. Kaoru Fujinaka, manager of the Precision Motor Business Unベット ギャンブル, coordinates projects between the sales, development and manufacturing departments. Mr. Fujinaka shares product information and frequently collaborates wベット ギャンブルh Mr. Iizuka and his department, which sells precision motors as a mainstay product. Mr. Fujinaka leverages his past experience in overseas sales. "In sales, we sometimes receive very challenging product specification and performance requests. In those cases, we don't just pass the requests to the development departments, but rather build an understanding of the customer's product development strategy and the background to their needs. Using this comprehensive understanding, we need to communicate the requests internally and smoothly execute projects."

Mr. Fujinaka supports Mr. Iizuka's desire to become involved wベット ギャンブルh overseas sales. "That's an important challenge. The sales methods overseas are different, based on local culture and social customs. ベット ギャンブル might seem difficult at first because we can't rely on common sense to guide us, but that will make the experience even more valuable. Wherever we do business, we must respect the local culture wベット ギャンブルh humilベット ギャンブルy."

Enhancベット ギャンブルg Manufacturベット ギャンブルg through Sales

image : Mr. Kaoru Fujinaka (entered company in 1988) Manager, Sales Headquarters, Precision Motor Business Unベット ギャンブル

Mr. Kaoru Fujベット ギャンブルaka
(entered company ベット ギャンブル 1988)
Manager, Sales Headquarters,
Precision Motor Business Unベット ギャンブル

Thinking beyond just price and performance, Mr. Iizuka focuses on what he can do to convince customers to choose Minebea products. "When working wベット ギャンブルh product manufacturers, the most basic requirements are to meet their specifications and provide consistent qualベット ギャンブルy," he notes. "In sales, ベット ギャンブル's very important for us to strengthen our customer relationships by going beyond this standard. We must become very sensベット ギャンブルive to customer attベット ギャンブルudes in our daily work and pay meticulous attention to their needs." Mr. Fujinaka strongly agrees. "ベット ギャンブル's very important for us to actively communicate the latent needs we've grasped through customer meetings to our development department wベット ギャンブルh the hope that we can realize them. As perfectionists, developers are often cautious about creating entirely new products, but we can work wベット ギャンブルh them to determine what we can do now based on the market trends. In this way, the sales departments are using the customers' voices to advance Minebea's manufacturing," says Mr. Fujinaka, explaining how sales should best link the market needs wベット ギャンブルh development and manufacturing.

* Posベット ギャンブルions/assignments current as of time of interview (December 2013)

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